Recently, American semiconductor giant Texas Instruments (TI) terminated its chip design team located in Beijing, which is mainly responsible for the development of low-end power chips, with about 50 people.

The latest news is that there will also be significant personnel changes in the Shenzhen office of this company, including positions related to marketing, AE, design, etc., which are all within the scope of layoffs, with approximately 20 people.

Regarding the reasons for its adjustment, the above-mentioned insiders stated that it was a global departmental adjustment, which resulted in the cancellation of the product line in China and its transfer to India, which is still a profitable sector.

It is reported that TI has not made such adjustments for the first time. Last November, TI terminated the MCU team in the China region. The market and applications of the team were left behind, RD was abandoned, and all original MCU product lines were relocated to India. All team members were dispersed and arranged to other product lines.

Industry insiders believe that this layoff may be affected by both the sluggish demand in the entire consumer market and the internal competition and relationships of power chips.

Last month, TI released its financial report for the fourth quarter of 2023, with a revenue of 4.08 billion US dollars, a decrease of 10% month on month and 13% year-on-year; The net profit was 1.37 billion US dollars (earnings per share of 1.49 US dollars), a year-on-year decrease of 30%.

From a business perspective, the simulated business revenue was 3.12 billion US dollars, a year-on-year decrease of 12%, but higher than the expected 3.07 billion US dollars; The revenue from embedded processing business was 752 million US dollars, a year-on-year decrease of 10%, far below the expected 828.6 million US dollars.

As a simulation chip giant, TI's performance guidance for the first quarter of the 2024 fiscal year ($3.45-3.75 billion) was also significantly lower than market expectations (an average of $4.09 billion).

Recently, American semiconductor giant Texas Instruments (TI) terminated its chip design team located in Beijing, which is mainly responsible for the development of low-end power chips, with about 50 people.

The latest news is that there will also be significant personnel changes in the Shenzhen office of this company, including positions related to marketing, AE, design, etc., which are all within the scope of layoffs, with approximately 20 people.

Regarding the reasons for its adjustment, the above-mentioned insiders stated that it was a global departmental adjustment, which resulted in the cancellation of the product line in China and its transfer to India, which is still a profitable sector.

It is reported that TI has not made such adjustments for the first time. Last November, TI terminated the MCU team in the China region. The market and applications of the team were left behind, RD was abandoned, and all original MCU product lines were relocated to India. All team members were dispersed and arranged to other product lines.

Industry insiders believe that this layoff may be affected by both the sluggish demand in the entire consumer market and the internal competition and relationships of power chips.

Last month, TI released its financial report for the fourth quarter of 2023, with a revenue of 4.08 billion US dollars, a decrease of 10% month on month and 13% year-on-year; The net profit was 1.37 billion US dollars (earnings per share of 1.49 US dollars), a year-on-year decrease of 30%.

From a business perspective, the simulated business revenue was 3.12 billion US dollars, a year-on-year decrease of 12%, but higher than the expected 3.07 billion US dollars; The revenue from embedded processing business was 752 million US dollars, a year-on-year decrease of 10%, far below the expected 828.6 million US dollars.

As a simulation chip giant, TI's performance guidance for the first quarter of the 2024 fiscal year ($3.45-3.75 billion) was also significantly lower than market expectations (an average of $4.09 billion).