The annual International Consumer Electronics Show (CES) is about to kick off, bringing together technology companies of different scales from around the world to present the latest and most cutting-edge technological achievements and innovative highlights. At CES 2024, artificial intelligence (AI) became the center of attention, with exhibitors showcasing the latest AI technology solutions, many of which were developed by Arm's partners in the automotive, consumer electronics, and IoT fields.

Given the continued rapid expansion and development of AI, Arm expects it to remain the focus of attention at this year's CES. At this exhibition, Arm's Chief Marketing Officer Ami Badani will exchange ideas with experts from industry-leading companies Meta and NVIDIA to explore how to empower sustainable AI innovation. At the same time, Arm also looks forward to seeing more specific technological trends emerge, laying the direction for technological innovation throughout the year.

This article focuses on summarizing the following major trends and introduces how Arm and its partners are leading technological development. The trends discussed include: innovation in autonomous driving, emergence of in car AI technology, acceleration of automotive software development, AI empowerment of smart home devices such as televisions, strong momentum of Arm architecture PCs and laptops, expansion of XR technology applications, and the rise of high-performance edge AI technology.

Autonomous driving innovation

The numerous technological innovations realized in 2024 will certainly speed up the road of autonomous vehicle. Arm collaborates with Nuro to utilize Nuro Driver, which integrates Arm's Automotive Enhancement (AE) solution?, To provide cars with smarter and more advanced autonomous driving experiences, accelerating towards a more mature future of autonomous driving. NVIDIA introduces Arm Neoverse V3AE into its DRIVE Thor? Centralized in vehicle computing platform, helping to create a new generation of software defined vehicles (SDVs). Multiple vehicle manufacturers have planned to use DRIVE Thor chipsets in their own automotive solutions, including BYD Nuro、 Xiaopeng, Volvo, and Jike, among others. It is expected that during CES 2025, participating companies will focus on showcasing the latest technological solutions and collaborative projects, defining the future direction of autonomous driving development.

The emergence of in vehicle AI technology

In the past year, many innovations originating from vehicle manufacturers have emerged in the fields of in vehicle infotainment systems (IVI) and advanced driver assistance systems (ADAS), successfully integrating AI models into IVI and ADAS systems. For example, Mercedes Benz has started using ChatGPT in its in car intelligent virtual assistant. CES 2025 will witness numerous innovations from vehicle manufacturers. It is worth mentioning that 94% of global car manufacturers are using Arm architecture based technology to develop automotive applications. At the same time, the top 15 global automotive semiconductor suppliers have also adopted Arm technology in their respective chip solutions.

As a leader in technological innovation in the automotive industry, Dipti Vachani, Senior Vice President and General Manager of the Automotive Division at Arm, will participate in a special discussion session at CES 2025 with experts from vehicle manufacturers such as BMW, Honda, Rivian, and Nuro. They will share their opinions on the topic of "revolutionizing the driving experience of the future by unleashing the power of AI" and explore the impact of AI on future automotive design from a technical perspective.

The innovation of hardware cannot be separated from the support of software. That's why Arm is also looking forward to Amazon Web Services (AWS), Elektrobit, LeddarTech, and Plus AI and other companies showcase their latest AI solutions at CES 2025. AWS will showcase its new in car voice user guide based on generative AI, which will first run on virtual hardware in the cloud before being executed on physical devices in the car. This chatbot based solution enables users to interact with the car regarding its features and dashboard information, while the AI Small Language Model (SLM) is continuously updated through software to stay up-to-date.

Another anticipated in car AI demonstration is Elektrobit's first appearance in the United States of a functional safety compliant automotive application Linux operating system (OS) - EB corbos Linux. In the CES 2025 Innovation Awards, EB corbos Linux was awarded the "2025 Vehicle Technology and Advanced Mobility Award". LeddarTech has optimized ADAS perception and fusion algorithms using the latest Arm AE solution and virtual platform, and will showcase the latest LeddarVision software for SDV at the exhibition. At the same time, Plus.AI will focus on introducing its latest AI based autonomous driving software solutions, demonstrating how the autonomous driving technology stack can be extended to various levels of autonomous driving in passenger and commercial vehicles, and run on multiple hardware based on Arm architecture.

Accelerate the development of automotive software

With the development of the automotive industry, more and more SDVs are starting to hit the road, so accelerating the software development process has become crucial. In 2024, Arm launched many new automotive technologies and its partners also released multiple new virtual platforms. With the help of virtual platforms, Arm's partners can start software development and testing work before physical hardware is ready, thereby changing the design, development, and deployment process of chips, shortening development time, and accelerating product launch.

Tata Technologies will conduct a "Cloud to Car" demonstration to showcase the advanced technologies of the four members of the SDV Alliance (established at CES 2024), which can run not only on hardware based on Arm architecture but also on virtual platforms based on AWS Graviton cloud instances. Meanwhile, AWS will also showcase the Arm RD-1AE reference implementation hosted by Graviton4 running on the Corellium virtual platform. In addition, QNX will introduce at CES 2025 how developers can create their own innovative cross platform solutions through its highly user-friendly software.

Collaboration in the automotive ecosystem showcases value

At CES 2025, it is expected to see multiple automotive partners emphasizing the value of ecosystem collaboration in supporting automotive software development and deployment. This includes Mapbox. Mapbox is a leading platform that provides location service experiences for car manufacturers such as BMW, General Motors, Rivian, and Toyota. Recently, Mapbox partnered with Arm and Corellium to launch a virtual platform solution - Virtual Head Unit (VHU). This solution can support car manufacturers to accelerate the integration, testing, and validation of navigation systems.

Members of SOAFEE will also highlight their latest development blueprints at the exhibition. LG Electronics will introduce the LG PICCOLO project for enhancing battery management systems (BMS), transforming BMS from a solution with limited update capabilities to a sustainable solution that can be customized according to new scenarios at any time. Arm has been collaborating with LG Electronics to integrate BMS and LG PICCOLO into Arm RD1-AE's virtual platform for virtual validation before deployment to vehicles, thereby reducing costs and accelerating product launch. In addition, Tier IV and Denso will also showcase the blueprint for the SOAFEE Open AD suite for autonomous driving, while Red Hat will focus on hybrid key demonstrations that can improve SDV safety.

AI empowers smart home devices such as televisions

The previous CES exhibitions have already demonstrated the possibility of truly integrating smart home devices and applications such as heating, lighting, and security, and television is at the center of these application experiences. This trend is likely to continue until CES 2025, as smart homes have actually become "smart assistants" that can adjust environmental settings in the home based on user preferences, such as temperature, lighting, and music playback.

The new AI functions and applications for the new generation of televisions will also be unveiled one by one at this year's CES, attracting a lot of attention. Initially, AI was mainly used to improve image quality and recommend content; But now, AI in television has begun to support some new applications, including tracking body status through smart cameras to monitor health and enhance fitness experience. CES 2025 is expected to uncover more exciting TV AI applications, bringing a brand new immersive experience.

In addition, just like previous CES, the latest models of high-end TVs will also be fully unveiled. This includes newly launched TVs based on Arm technology from LG, Hisense, Samsung, and TCL. The "finale" TV product of CES 2024 is LG's transparent TV. Which TV will stand out in 2025? Let's wait and see.

Arm architecture PC and laptop have strong momentum

In 2024, significant progress has been made in the Windows on Arm (WoA) ecosystem, with many commonly used PC and laptop applications now offering Arm native versions. Recently, Google released the Arm native version of Google Drive for WoA. From this sustained development momentum, it can be seen that the attractiveness of WoA technology for large ecosystems is constantly increasing. At this year's CES, you will have the opportunity to delve into some hardware designed for AI PCs, including MediaTek's Kompanio SoC for Chromebook devices, which are increasingly adopting new AI features.

Expansion of XR Technology Applications

In 2024, XR technology will achieve significant innovation, and various new AR smart glasses will be introduced, such as Snap's fifth generation Spectacles, Meta's new generation Ray Ban smart glasses, and Meta Orion smart glasses. The advancement of hardware, including miniaturization of touch screens and cameras, as well as improvements in related applications and operating systems, have created opportunities for XR wearable devices to enter the mainstream market.

CES 2025 will become an ideal platform to showcase future innovations in the XR field, such as new wearable devices or underlying key technologies and applications. For example, ThinkAR supported by SoftBank Group will showcase a series of wearable device products, including AI smart glasses and wearable AI assistants. At the same time, current XR wearable products will also undergo AI updates, such as Meta Ray Ban AR smart glasses.

The Rise of High Performance Edge Side AI Technology

At CES 2024, a series of low-power IoT products from Arm partners showcased various edge side AI capabilities, implementing use cases such as presence detection, face and gesture recognition, and natural language processing. At CES 2025, it is expected that edge side AI will be further enhanced through higher performance IoT device use cases, such as localized decision-making, real-time data processing and response, and autonomous navigation. These advancements are particularly important for applications serving the primary industry, smart cities, industrial Internet of Things, and robotics technology, as in these application scenarios, rapid response to environmental changes directly affects the functionality and safety of the system.

In the CES 2025 Innovation Award shortlist, a series of innovative IoT technology products based on Arm architecture have emerged, showcasing advanced edge side AI use cases. In terms of industrial Internet of Things and robotics technology, R2C2 ARIII, as a robot brain, can enhance autonomous industrial detection capabilities; DeepRobotics will showcase Lynx quadruped robotic dogs suitable for various terrains. In other fields, Aizip supported by SoftBank Group will focus on showcasing end-to-end edge side AI applications suitable for high-precision fish counting in underwater environments.

Arm is the cornerstone of outstanding technology at CES

With an unparalleled scale that can reach 100% connected devices worldwide, the Arm computing platform will shine among the many technologies showcased at CES 2025. As the core of AI experience, Arm technology is the cornerstone of the outstanding achievements presented at CES, and will lead the industry into an exciting year.