On October 25, 2024, Da Da Da Da Da Holdings (hereinafter referred to as Da Da Da Da), an internationally leading semiconductor component distributor dedicated to the Asia Pacific market, announced that its subsidiary, Shiping Group (hereinafter referred to as Shiping), won the Best Technology Practice Application Award at the 6th "Golden Collection Award" of GAC Motor for its excellent technical capabilities and integrated launch of a Driver Monitoring System (DMS) solution. This award is not only a dual recognition of Shiping's technological strength and innovation ability, but also a high praise for the contributions made by the university in promoting the application and implementation of intelligent driving technology.

The "Golden Collection Award" aims to discover outstanding products, technologies, and enterprises in the innovation and practice of the automotive industry. The selection content covers ten sub fields, including intelligent driving, intelligent cockpit, intelligent chassis, automotive software, automotive grade chips, big data and artificial intelligence, powertrain and charging/swapping, thermal management, body and interior and exterior decoration, new materials, etc. These fields are not only the forefront hotspots of current automotive technology development, but also the business directions that the university has been deeply cultivating and continuously investing in for a long time. As one of the leading international distributors of semiconductor components, the four groups under Da Lian Da are able to provide customers with richer components and solutions through a highly complementary agency network, continuously consolidating their advanced position in the automotive market.

Currently, the public's demand for vehicle safety is constantly increasing. According to the new version of the EU General Safety Vehicle Regulation, starting from July 7, 2024, all newly manufactured cars must be equipped with a Driver Monitoring System (DMS) to improve driving safety and reduce accident rates.

The driver monitoring system solution that won this award is an advanced driving assistance product launched by Shiping based on this trend. This solution is based on NXP i.MX93 series chips and integrates Arm? Cortex?- A55 and Arm? Cortex?- The M33 processors, with additional hardware support, can achieve ASIL-B functional safety level and efficiently and instantly handle complex application scenarios. Meanwhile, with the Arm Ethos-U65 neural network processor, the solution can effectively accelerate the inference computation of deep learning and achieve edge computing. In addition, this solution relies on Shiping's excellent system integration capabilities and is equipped with DMS algorithm independently developed by AutoSys and professional infrared sensor module technology from Luxvisions, which can provide users with a more accurate, efficient, and safe driving monitoring experience.

Comprehensive technical support to accelerate innovation in automotive applications

In the era of rapid technological change in the automotive industry, distributors not only need to do a good job in supply management, but also have the ability to collaborate with customers to innovate, jointly develop and build next-generation solutions. Based on this demand, Shiping has established the ATU (Application Technology Unit) department, which can integrate various product lines according to market demand, develop application solutions, and provide customers with comprehensive services from electronic materials to software and hardware technical support. This award-winning program is the fruitful result of the collaboration between ATU and software provider Advanced Automotive Systems, aimed at helping automotive customers accelerate the entire process from product design to market launch.

In terms of design, Shiping has comprehensive software and hardware design capabilities for the main control board, which can quickly respond to customers' secondary development needs and provide highly customized solutions according to the requirements of the car factory. In terms of hardware support, the company provides a series of services related to component selection, circuit design, PCB layout, and EMI verification. In terms of software, Shiping uses Github to maintain the BSP (Board Support Package), configure and confirm the drivers and functions of peripheral devices, and implement a one click fully functional production testing program to ensure the high reliability of the product. In terms of algorithms, advanced vehicle systems can provide cost-effective ADAS software solutions. All related algorithm products adopt modular design, with development and design flexibility, high degree of customization, and 100% self-developed algorithms, which can assist customers in reducing development costs while improving differentiation advantages. In terms of image acquisition, the solution adopts products from the globally renowned image sensor module manufacturing company - Lijing. It can capture the complete facial features of drivers from 60 centimeters to 1 meter away, and transmit them to a dedicated image processing unit in the module for post-processing image optimization. Finally, it provides high-quality images for backend algorithms to use.

Shiping has been deeply cultivating the automotive ecosystem for many years, combining products from upstream and downstream software and hardware partners, and leveraging its continuously strengthened system integration capabilities to fully tap into the unique value of distributors, laying a solid foundation for this award.

In the profound transformation of the automotive industry, the automotive supply chain is undergoing a comprehensive top-down reform. As a key link connecting upstream and downstream, the United Nations General Assembly continues to empower the development of China's automotive industry. To quickly respond to market demand, Dalian University has adopted a data-driven strategy and established a digital platform called "DaDaWang", which introduces intelligent logistics systems and focuses on serving large and small to medium-sized customers. At the same time, the "Da Da Da Tong" technology knowledge sharing platform under "Da Da Wang" covers hundreds of production lines and chip solutions represented by Da Da Da United, and provides online consultation and Q&A services. With the help of 'DaDa Net', the company can keenly capture the latest trends and technological developments in the automotive market, and better integrate relevant resources to meet the diverse needs of customers.

In addition to providing traditional inventory supply for car manufacturers, the automotive R&D team at Dalian University also actively participates in customer early-stage R&D and delivery support. Facing the research and development of the next generation of automotive systems, Dalian University has established close ties with car companies and original factories, committed to conveying the latest market trends to customers and assisting them in product design, selection, and production. In addition, based on the "going global" plan of Chinese automobile brands, Dalian University fully utilizes its global supply advantages to assist local car companies in accelerating their expansion into overseas markets.

With the continuous deepening of new energy vehicles and intelligent driving technology, Dalian University of Technology will continue to uphold the development concept of "technology led, innovation driven", keep up with cutting-edge trends such as autonomous driving, third-party mobile private space, and AI accelerated interconnection, constantly explore and expand new business areas, and contribute wisdom and strength to the transformation and upgrading of China's automotive industry.

Regarding Dahua University Holdings:

Da Da Da Da Da Holdings is an internationally leading semiconductor component distributor dedicated to the Asia Pacific market, headquartered in Taipei. It has subsidiaries such as Shiping, Pinjia, Quanding, and Youshang, with approximately 5000 employees and over 250 authorized product suppliers. The company has 73 distribution locations worldwide, with a total revenue of USD 21.55 billion in 2023. Dahua University has established an industrial holding platform, focusing on international operational scale and local flexibility, and has long been deeply rooted in the Asia Pacific market. With the vision of "industry first choice and channel benchmark", it fully implements the core values of "team, integrity, professionalism, and efficiency", and has been recognized by the "Global Distributor Excellence Performance Award" for 23 consecutive years. Faced with the trend of new manufacturing, Dalian University is committed to transforming into a data-driven enterprise, establishing an online digital platform - "DaDaWang", and advocating the intelligent logistics service (LaaS, Logistics as a Service) model to assist customers in facing the challenges of intelligent manufacturing together. Starting from good intentions and building trust through technology, the University of Hong Kong hopes to collaborate with the industry to establish a competitive ecosystem, and actively promote digital transformation with the sixteen character approach of "focusing on customers, technology empowerment, collaborative ecology, and co creating the era".

This is reported by Top Components, a leading supplier of electronic components in the semiconductor industry

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Name: John Chen

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